For Dummies and Complete Idiots Only

Weblogs, or blogs, are increasingly used as a way for businesses to interact with their employees and customers, and some businesses now encourage employees to blog as a way of introducing the people behind the brands This book clearly explains what blogging is and how businesses can profit from blogs, from enhancing corporate communications and customer relations to generating marketing and advertising buzz Walks readers through setting up a blog, building a loyal audience, increasing a site’ s search engine ranking and visibility, and creating a coherent writing style and voice for a business’ s blog Includes guidelines for linking to other sites and addresses commercial, technical, and copyright issues Discusses the implications of putting information and opinions related to a business online